Redesign a SaaS for Desktop
We were originally hired to enhance the user interface of the filters option section on some pages with big data. However, we soon discovered that we had a more important problem to solve. The accounting process from purchase to payment is complex and makes the lives of accountants difficult.
Through these interviews, we discovered that the real problem was not just the user interface. We then used our insights to design a better solution that met both the stakeholder and customer needs.
We wanted to understand the daily challenges of our users, so we asked them to share their experiences with us. We learned that they had different priorities than our stakeholders. They cared more about the workflow and efficiency of the accounting process than the aesthetics of the interface. They revealed three main pain points that made their work frustrating and time-consuming:
We realized that these issues were more urgent to address than improving the UI of the filter options.
For any Mid-Size Company: