An e-commerce site redesigned to support online shopping
Gifts Shop’s current website is basic and hides rather than showcases available products. It does not allow customers to shop online.
Pier Gifts Shop’s new website offers a better customer experience. It allows users to browse through current inventoryand shop online from anywhere.
Pier Gifts is a gift shop located in Pismo, a small town on the Central Coast of California. It opened more than 30 years ago. Over the past few decades, Pismo has become a hotspot destination for tourists and day-trippers looking to enjoy fun in the sun and the beauty of the California surf. Piers Gifts has become popular for shoppers with a huge selection of décor and gifts.
Next, I recruited 8 people that appreciate the little local stores in town, ages ranging from 23-42.
I gave the customers the option to identify themselves as locals or visitors. Then, I showed them products that matched their needs based on previous customers’ experiences. Or even better, an option to sign up so shoppers can have a shopping list tailored for each customer.
Added a Check Out process allowing users to buy online and have their products delivered to their doors.